Offer Your Visitors the Ultimate Outdoor Experience
Walking Guide Creation Service
iFootpath is run by a husband and wife team, Richard and Claire, and is based on our love of walking. The iFootpath website and app (iOS and Android) have been designed to make outdoor adventures fun, simple and stress free. Blending the appeal of traditional guide books with the convenience of modern technology, iFootpath has become the definitive modern walking manual.
Are you a landowner or trustee?
We can create a walking guide around your site, helping people discover its hidden gems whilst learning about conservation, management, natural history and heritage at the same time.
Are you a pub, cafe, tea room or hotel?
We can create a walking guide that starts and finishes at your site, attracting hungry customers to your door and enhancing your overall visitor experience.
You will have all the advantages of your very own bespoke GPS-powered walking guide, without the associated development, testing and maintenance costs.
Let us deliver thousands of happy walking customers to your door.
The iFootpath customer experience
Featuring accurate turn-by-turn directions, beautiful photography and an abundance of historical and environmental information, users enjoy the ultimate modern walking guide experience in the palm of their hands. iFootpath allows users to track their real-time progress via an intuitive live satellite route map, so there is no fear of getting lost. Thanks to the ability to pre-download the guides, iFootpath can be used even when users venture out of mobile coverage range.
But don't take our word for it, here's what our customers say...
"I love the illustrated descriptions of each walk section. Really helps to enjoy the walk and get to know something about what I'm seeing. So much better than apps that only provide GPS co-ordinates and no photos or description. Love it!"
"I highly recommend it, as my mum and I use it to go for walks and finish by eating at a pub. Its detailed and sometimes humorous instructions lead us easily to our destination. Also, to top this, it has interesting facts about the area we're walking in"
"I don't review much but this app deserves it. Downloaded some really good walks and the combination of the good descriptions and the really useful map of the walk showing where you are make it a brilliant tool. Well done and keep up the good work."
What can iFootpath do for me?
Our customers are couples and families who enjoy getting out and exploring the UK on foot. They are walkers. But don't think anoraks and bobble hats; these customers are the modern day walker. They want to explore the UK's glorious outdoors with all the modern comforts; including all the information they need at the touch of the button and some first class refreshments to round off the experience.
They are happy
Research shows that walking lifts the mood and can even help to treat depression, who wouldn't want happy customers?
They are hungry and thirsty
Burning calories and raising the heart rate not only makes you healthy, it makes you hungry and thirsty, meaning our walks that start and finish at a pub, cafe or tea room are particularly popular.
They are curious and enthusiastic
Our customers like to discover new places and embrace new ideas. By their nature they like to try new things (like iFootpath) and they are enthusiastic adventurers, waiting to discover your world.
They are numerous
9.1 million adults in England walk recreationally for at least 30 minutes every four weeks. That is more than twice the number that swim, cycle, or go to the gym (source: Sport England). It's no wonder then that the iFootpath customer base grows by about 1,000 people per month.
Would you like these customers as your customers too? Have a bespoke walk written for your attraction and make it happen.
We have created walking guides for a wide range of clients from independent pubs and pub companies/breweries, to cafes and tea rooms, water companies and woodland trusts.
Here's what some of our clients have to say:
"Thanks. We've already had great feedback on the walk you created for us and the app. A very quick service which I would thoroughly recommend." Carolyn Frank, Owner, Moors Inn, N York Moors
"I've read through them all (walking guides) and I think they are really excellent. You have made things very easy for us. The process has worked really well and we're delighted with the results." Duncan Lochhead, Communications Director, Brunning and Price
"Very efficient, knowledgeable and friendly service from iFootpath. They walked, photographed and converted 26 of our routes to create the 'Explore Surrey Collection' on the walking app, thereby offering a completely new way for Surrey's walkers to access our promoted routes." Surrey County Council Countryside Team
"This is the first time we have used iFootpath for our business. We found Claire and Richard to be really helpful and understanding. The walk they produced for us has increased footfall and productivity, we are really grateful for their contribution to our pub." Steve Bridge, Owner, Abbots Mitre, Hampshire
"We are delighted with the walks that iFootpath has put together for us, each starting and finishing at our friendly and welcoming pubs." Helen Pillinger, Operations Director, Barons Pub Company
"iFootpath has written two circular walks for us, starting and finishing at two of our properties. The whole process has been simple and efficient and has proved a great way to extend our guest interaction and enhance our guests' experience." Karen Brown, Group Marketing Manager, The Lewis Partnership
"The ones starting from us are very popular! Very happy walkers. Thank you iFootpath." Sue Redshaw, Owner, Moonlight Cottage B&B and Tea Rooms, South Downs
"The feedback from the trustees has been excellent! Everyone really likes the balance between directions and information. Thank you!" Sheri Johnson, Trustee, Friends of the Hurtwood
iFootpath aims to make its services affordable and accessible for a wide range of clients. The fees for the creation and publication of walking guides are a one-off cost, so there are no annual fees required for the continued hosting of the walks on the iFootpath website and app. Prices are calculated based on the cost of creating the walking guides (including travel, accommodation) as well as the cost of continued hosting of the guide within the robust technology which sits behind the website and app. Our standard price per walk is between £300 and £500 depending on the quantity of walks commissioned, their length and their location. We think that is great value.
How it works
It's simple really, because we do all of the hard work for you.
You can specify the walking routes you would like created or we can suggest the routes for you. Once you have approved the walking routes we can get going.
We walk the route ourselves capturing the GPS data (every few metres along the way), the photographs, the access information and the full detailed directions. We then spend time researching the local area, finding those fascinating snippets about the environment, heritage and quirky connections. We include details of your business too – a description of what visitors can expect, a link to your website, a button to allow customers to telephone you at the touch of a button and a plot of your position on the live GPS map.
We convert this into a full walking guide and publish it on the iFootpath website and app for customers to enjoy. We can also create a leaflet version of the walk for those without access to app technology.
If you would like to know more, simply drop us a note using the Contact Us form with some brief details of your location and requirements and we will put together a high-level commercial proposal for your consideration.