Nottingham City Transport is telling its passengers to 'get off the bus and take a walk.' A slightly unusual message for the city's principal bus company and the UK's 2014 Bus Operator of the Year you might think? But a message that has the best intentions at heart for its thousands of loyal customers.Aimed at inspiring local people to get out and enjoy Nottingham’s fantastic countryside and the city’s hidden gems, NCT has partnered with the popular website and app – iFootpath – which creates and publishes walking guides for everyone to enjoy – whether a casual rambler, dog walker or a more serious regular hiker. Together, they’ve created six walking guides specifically designed to work around the NCT network.
We’ve always known that there are some fantastic walks on our network, and now iFootpath has given us the opportunity to highlight some of the best ones to our passengers,” says NCT Marketing Manager, Anthony Carver-Smith. “Each walk starts and ends at bus stops on our more frequent services, and the guides written by iFootpath give directions, photographs and advice to follow on the way.”
The co-founder of iFootpath, Richard Jemmett, explains more about this 21st Century way of enjoying our city and countryside.
“iFootpath brings together the best of bo
th worlds – old and new. We have carried forward the most popular features of traditional printed walking guides - beautiful photographs, rich descriptive text, and we’ve added all the benefits of new technology. With our app, the GPS data plotted on live maps means you can follow your own progress as you are walking the
route and it helps to prevent any wrong turns. It also makes it easy to track and upload routes of your own.”
You can browse the Nottingham City Transport Collection at:
Richard Jemmett continues, “All of these trails are hugely enjoyable! The start and end points for Wollaton Park are in different places, for example, so it gives you a chance to explore fully without having to traipse back to the car park! Travelling to each walk by bus is an exciting way to begin the adventure, and a relaxing way for tired legs to journey home.”
With NCT Grouprider tickets enabling up to two adults and three children to travel from only £4.50 at weekends and during school holidays, these exciting new trails are set to become hugely popular with families over the summer.
7 August 2015